Something new to me. The art of high key photography. This is the type of photography where the background is hopefully pure white and the subject is also very light, a low contrast image. No distractions, popular in studios and product photography.
This was done in the home with the aid of a white background and floor sheet, two speed lights and a softbox, one light to blown out the highlights in the background and one light to light the subject.
So in this instance it’s a cake smash. The name says it all, and this little fella loved his time with a messy cake.